Accurate Electric is a licensed and bonded electric company has been completing ground-up and remodel projects with integrity, experience, and precision since 1985.
Accurate Electric came to me looking for a stylish rebrand to elevate their company branding from stuffy outdated consultants to modern electrical professionals.
Together with Accurate Electric, we identified key differentiators that made the company stand out from the competition. After the discussion, I created a pyramid depicting the brand's essence, values and personality to use a foundation for ideating logo designs.
Since the essence of the company revolved around simplicity, all design concepts were intentionally minimal. Non-cliché iconography relating to electricity and power was utilized along with the brand initials AE.
Integrity. Experience. Precision.
Accurate Electric was looking for a site that would be a standout in the industry while staying true to their roots. The site presents their newest work as soon as you open the landing page, and their portfolio of projects is easily digestible. Pages drive the client to "Request a Quote" and redirects to simple webform and for easier contact.
"Jessica asks the right questions to understand the atheistic and message we wanted to send to our clients.  Our new logo is fresh and modern and sets us apart from our competition.  
The website revamp has been so positive.  Prior to the revamp we never got an inquiry from a prospective client from a web search, it was always word of mouth.  Since our website redesign,  I have received several requests for prospective future projects, and not by word of mouth, but by prospective clients reviewing our website!  
Jessica is easy going, to the point, and creative.  She even taught me how to use SquareSpace! I would recommend Jessica to anyone who is looking to develop their brand."
-Seta Esef, Operations Director, Accurate Electric Inc.

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