With over six years of graphic design experience and a BFA from Otis College of Art & Design, I am more than adept at generating innovative concepts and designs that reinforce brand identity. My skilled use of typography, color, and layout allow for compelling visual designs that tell immersive stories while communicating key information. I have crafted copy and visuals for social media campaigns and websites and am comfortable with data analytics and coding. My versatile design artillery would be an immediate asset on a wide variety of creative projects for your brand.
WORK EXPERIENCE
JAYDEN INTERNATIONAL
LEAD GRAPHIC & WEB DESIGNER | 2019 - CURRENT
Reimaged multiple brand identities alongside the Marketing Director. Helped managed projects from freelance contributors.
• Modernized branding and created brand guidelines to be utilized by both employees and freelancers.
• Improved click-through rate from .8% to 6.9% on email campaigns by merging & scrubbing audiences and implementing tags.
LEAD GRAPHIC & WEB DESIGNER | 2019 - CURRENT
Reimaged multiple brand identities alongside the Marketing Director. Helped managed projects from freelance contributors.
• Modernized branding and created brand guidelines to be utilized by both employees and freelancers.
• Improved click-through rate from .8% to 6.9% on email campaigns by merging & scrubbing audiences and implementing tags.
ELVENTUS
CREATIVE MARKETING MANAGER | 2019
An esports company working to empower gamers across the world to find success through mental health and coaching solutions. Work with the marketing team to create & manage social media graphics & content.
• Organized all assets & tasks to ensure a good workflow for multiple remote staff using Google Drive & Asana.
• Planned a giveaway that increased followers by 2,236 on Instagram, 1,766 on Twitter, and 849 on Facebook in 2 weeks.
CREATIVE MARKETING MANAGER | 2019
An esports company working to empower gamers across the world to find success through mental health and coaching solutions. Work with the marketing team to create & manage social media graphics & content.
• Organized all assets & tasks to ensure a good workflow for multiple remote staff using Google Drive & Asana.
• Planned a giveaway that increased followers by 2,236 on Instagram, 1,766 on Twitter, and 849 on Facebook in 2 weeks.
CALIFORNIA STATE UNIVERSITY LONG BEACH
COMMUNICATIONS SPECIALIST | 2018 - 2019
Plan, prepare, & deliver key communications to the campus of 41,000 students & the general public. Create style guides & templates for consistent branding. Provided leadership in facilitating best practices.
• Designed graphics and communications to promote a newly renovated counseling office, clarifying the new location & services.
• Developed & implemented an overall web design & content strategy to ensure accessibility, ease of navigation, & accuracy of information.
COMMUNICATIONS SPECIALIST | 2018 - 2019
Plan, prepare, & deliver key communications to the campus of 41,000 students & the general public. Create style guides & templates for consistent branding. Provided leadership in facilitating best practices.
• Designed graphics and communications to promote a newly renovated counseling office, clarifying the new location & services.
• Developed & implemented an overall web design & content strategy to ensure accessibility, ease of navigation, & accuracy of information.
ISSA’S FLAME BAKED
DESIGN & COMMUNICATIONS MANAGER | 2017 - 2019
Establish & maintain brand identity for a New York-based food company that retails in over 100 locations nationwide. Developed and implemented a go-to-market strategy. Create all designs for final packaged goods.
• Built & managed the company’s social media & web presence with the owner on a limited budget.
• Grew a mailing list of 1,000 subscribers with Mailchimp in less than 2 months.
• Researched and interpreted food industry trends for content creation & company strategy.
DESIGN & COMMUNICATIONS MANAGER | 2017 - 2019
Establish & maintain brand identity for a New York-based food company that retails in over 100 locations nationwide. Developed and implemented a go-to-market strategy. Create all designs for final packaged goods.
• Built & managed the company’s social media & web presence with the owner on a limited budget.
• Grew a mailing list of 1,000 subscribers with Mailchimp in less than 2 months.
• Researched and interpreted food industry trends for content creation & company strategy.
VERNON AREA PUBLIC LIBRARY
COMMUNITY ENGAGEMENT & PROGRAM COORDINATOR | 2016 - 2018
Serve a culturally diverse community of 41,005 Chicago-area residents with innovative programs. Directly coordinated library involvement in large-scale community events. Oversaw the programming budget. Collected & interpreted data to prepare reports for management.
• Increased average program attendance by 38% through marketing & social media.
• Elevated team productivity by implementing web-based forms, spreadsheets & project management tools.
• Spearheaded the development of the Culture Committee to boost morale and job satisfaction.
• Developed & implemented partnerships & training to decrease annual budget spending by 27%.
COMMUNITY ENGAGEMENT & PROGRAM COORDINATOR | 2016 - 2018
Serve a culturally diverse community of 41,005 Chicago-area residents with innovative programs. Directly coordinated library involvement in large-scale community events. Oversaw the programming budget. Collected & interpreted data to prepare reports for management.
• Increased average program attendance by 38% through marketing & social media.
• Elevated team productivity by implementing web-based forms, spreadsheets & project management tools.
• Spearheaded the development of the Culture Committee to boost morale and job satisfaction.
• Developed & implemented partnerships & training to decrease annual budget spending by 27%.
INDUSTRY GALLERY
COMMUNICATIONS & GRAPHIC DESIGNER | 2014 - 2016
Worked with renowned contemporary art gallery by creating design & copy for international events & press releases. Collaborated directly with acclaimed artists & creators to plan show content.
• Reviewed designs & copy with attention to detail prior to printing or publishing to improve brand consistency.
• Contributed to the website redesign to better promote event openings & showcase past shows.
COMMUNICATIONS & GRAPHIC DESIGNER | 2014 - 2016
Worked with renowned contemporary art gallery by creating design & copy for international events & press releases. Collaborated directly with acclaimed artists & creators to plan show content.
• Reviewed designs & copy with attention to detail prior to printing or publishing to improve brand consistency.
• Contributed to the website redesign to better promote event openings & showcase past shows.
WALT DISNEY WORLD
CHARACTER PERFORMER, MEDIA REPRESENTATIVE | 2009 - 2013
Efficiently engaged guests with creative storytelling at the Walt Disney World Resort. Represented the company for media events & openings.
• Awarded with over 50 Great Service Fanatic Awards for outstanding teamwork, dedication & guest service.
• Commitment to perfecting character performance resulted in selection for media events.
• Performed in front of hundreds of people from around the world utilizing strong story & verbal communications skills.
CHARACTER PERFORMER, MEDIA REPRESENTATIVE | 2009 - 2013
Efficiently engaged guests with creative storytelling at the Walt Disney World Resort. Represented the company for media events & openings.
• Awarded with over 50 Great Service Fanatic Awards for outstanding teamwork, dedication & guest service.
• Commitment to perfecting character performance resulted in selection for media events.
• Performed in front of hundreds of people from around the world utilizing strong story & verbal communications skills.
EDUCATION
BACHELOR OF FINE ARTS (BFA)
OTIS COLLEGE OF ART & DESIGN | 2014
Product Design, Creative Writing Minor. Accelerated liberal arts student.
OTIS COLLEGE OF ART & DESIGN | 2014
Product Design, Creative Writing Minor. Accelerated liberal arts student.
TRAINING
WEB DESIGN & DEVELOPMENT | Treehouse | HTML5, CSS, PHP, Wordpress
STORYTELLING & CUSTOMER SERVICE | Walt Disney World | Service Excellence, Character Training, Improv
MOTION GRAPHICS & VIDEO | Lynda | After Effects, Premiere Pro
SOCIAL MEDIA & MARKETING | Lynda | Paid Ads for Facebook and Google, Marketing Strategy, Social Campaigns
STRENGTHS INSIGHT & ACTION-PLANNING | Gallup | Clifton Strengths Survey
COMMUNITY ENGAGEMENT | American Library Association | Outreach, Programs, Marketing
STORYTELLING & CUSTOMER SERVICE | Walt Disney World | Service Excellence, Character Training, Improv
MOTION GRAPHICS & VIDEO | Lynda | After Effects, Premiere Pro
SOCIAL MEDIA & MARKETING | Lynda | Paid Ads for Facebook and Google, Marketing Strategy, Social Campaigns
STRENGTHS INSIGHT & ACTION-PLANNING | Gallup | Clifton Strengths Survey
COMMUNITY ENGAGEMENT | American Library Association | Outreach, Programs, Marketing
SKILLS
ADOBE CREATIVE SUITE | Photoshop, Illustrator, InDesign, Lightroom, AfterEffects
BRANDING | Logos, Style Guides, Brand Assets, Website UI, Banners, Blog Content, Presentations
CREATIVITY | Innovation, Conceptual Thinking, Ideation, Sketching, Illustration
COMMUNICATION | Storytelling, Active Listening, Written and Verbal Communications, Customer Service
DATA MANAGEMENT | Analytical Reasoning, Spreadsheets
GAMING | Twitch, Game Mechanics & Strategy, Discord, Esports
MARKETING | Ad Campaigns, Social Media (Twitter, Instagram, Facebook), Email Marketing (Mailchimp, Zoho, Shopify)
ORGANIZATIONAL LEADERSHIP | Collaboration, Empathy, Consistency
BRANDING | Logos, Style Guides, Brand Assets, Website UI, Banners, Blog Content, Presentations
CREATIVITY | Innovation, Conceptual Thinking, Ideation, Sketching, Illustration
COMMUNICATION | Storytelling, Active Listening, Written and Verbal Communications, Customer Service
DATA MANAGEMENT | Analytical Reasoning, Spreadsheets
GAMING | Twitch, Game Mechanics & Strategy, Discord, Esports
MARKETING | Ad Campaigns, Social Media (Twitter, Instagram, Facebook), Email Marketing (Mailchimp, Zoho, Shopify)
ORGANIZATIONAL LEADERSHIP | Collaboration, Empathy, Consistency